#TBT: OceanPostive Meets Ghostfishing @ Boot.2016

Fourth Element, Ocean Positive, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Boot Show, Pascal van Erp, recycled clothing, EUROTEK advanced diving conference
Ghost fishing meets Fourth Element thanks to the OceanPositive catalyst - from left to right Pascal van Erp, Rosemary E Lunn, Jim Standing @ 2016 Dusseldorf Boot Show

A small but historic meeting took place at this year's Dusseldorf's Boot Show.

After 'virtually' working together for several years, Pascal van Erp of Ghostfishing.org met with Jim Standing from Fourth Element on Tuesday 26th January 2016. The catalyst that initially brought them together in 2013, and then introduced them in real-life in 2016 was TUMC's Rosemary E Lunn (aka Roz).

"From a young age I had been brought up to recycle and respect the environment," stated Roz. "So when I heard Pascal talk at a European diving conference about the ghost fishing project, including how the recovered fishing gear is recycled into usable, knittable nylon, I was hooked. I instantly knew that this project would also jibe with Fourth Element's ethos. They are as engaged with the environment as I am - both our companies know how important it is to recycle, reuse and reduce.

As soon as I could, I briefed Jim Standing, knowing that he and Paul Strike had the vision and knowledge to create something rather lovely and useful, whilst closing the 'grave to cradle' circle. Little did I realise that one phone call would result in the genesis of OceanPositive.

Jim Standing and Dr Sylvia Earle

I was incredibly lucky to meet with Dr Sylvia Earle at the 2014 DEMA Show and talk to her about OceanPositive. When I was subsequently able to introduce her to Jim Standing and show her the OceanPositive range, it was a momentous moment because this clothing range is very close to my heart.

I spend my professional life putting people and businesses together. It is rather like doing a jigsaw puzzle, joining two seemingly random pieces together to make a proper picture. I can see a product, service or person and know who the matching right person is in the diving industry. I have found watching OceanPositive evolve and grow utterly fascinating. It was therefore very special introducing Pascal to Jim in person for the first time."

Fourth Element Launch World's First Pop-Down Shop

The look of our traditional high streets has evolved. A number of factors have contributed to our change of shopping habits including out of town retail parks and supermarkets, online shopping and the recession. Innovative councils have sought to reinvigorate the British high street using various mechanisms including adopting the 'pop-up' shop.

This trend is popular because it allows companies to market or test products, locations or markets, whilst some seasonal businesses use these temporary shops to reach their customers. A shop will 'pop up' in a temporary venue and sell merchandise for just a day, a week or a few weeks.

Fourth Element, Jason Brown, Martin Robson, underwater habitat, diving habitat, underwater pop-up shop, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, scuba diving
Photo Credit: Jason Brown / Bardo Photographic

A Cornwall based diving clothing manufacturer has taken this concept to a new level, or should we say 'depth'.

Fourth Element, Paul Strike, Jim Standing, underwater shop, pop-down shop, pop-up shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company
Fourth Element's Managing Director, Paul Strike, stocking the world's first underwater 'pop-down' shop

Fourth Element has a reputation for doing things a little differently, and they have now given the phrase "just popping down the shop" a whole new meaning!

Fourth Element has just launched the World's first 'pop-down' shop at TEKCamp.2015.

For one week only TEKCampee's have the opportunity of buying an exclusive t-shirt underwater from a 'pop down' shop, suspended at a depth of 6 metres / 19 feet.

All the t-shirts for sale are wrapped up in waterproof packaging!

Technical instructor trainer Martin Robson of Eau2 kindly lent his underwater habitat to Fourth Element for the week.

Fourth Element, TEKCamp, scuba diver Kath Prentice, underwater shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company
TEKCampee Kath Prentice after completing her shopping at 10 metres

This 'pop-down' shop has been a great way of introducing divers to a habitat.

An underwater habitat is used by cave diving explorers so that they can decompress in relative comfort as exploration decompression times can run for many hours.

The habitat allows the diver(s) to get out of the water (either partially or fully) and dekit, thereby reducing their physical and thermal stress. During these prolonged decompression stop the diver(s) will talk, eat, drink, breath oxygen and write up exploration notes.



TEKCamp.2015, Karen Garner, Rupert Massey, Toni Douthwaite,  Fourth Element, pop-down shop, pop-up shop, Rosemary E Lunn, Roz Lunn, Vobster Quay, scuba diving
The first three happy customers of Fourth Element's 'pop-down' shop - with Karen Garner, Rupert Massey and Toni Douthwaite @ TEKCamp.2015



Join an Innovative and Exciting Team @ Fourth Element

Fourth Element are on the look out for new talent and they currently have two vacancies;

Junior Designer for Web

Salary: 16 - 20k (Depending on Experience)

Fourth Element, Jim Standing, Thermal Underwear, Rosemary Lunn, Roz Lunn, The Underwater Marketing Company, thermal stress, lightweight luggage, Halo 3D, Xerotherm, Arctic, wetsuitWe are currently looking for a graphic designer with web experience to join the team at Fourth Element. The role involves a wide variety of tasks covering everything from advertising, marketing, print graphics, design for web and social media. The successful candidate would ideally have a basic knowledge of design for web. This represents a fantastic opportunity for someone with limited knowledge to get hands on experience and training in website design, coding, marketing and management. Training and mentoring will be available through the UCP programme to help develop knowledge and skills in key areas for the successful candidate.

For more information and to apply, visit the UCP website here: Unlocking Cornish Potential

UK Sales Manager

Salary: 20 - 25k, OTE 35K plus Company Car or Car allowance

Location: Head Office: Mullion and UK Regional Sales

Fourth Element, post dive wear, diving clothing, Jim Standing, Rosemary Lunn, Roz Lunn, The Underwater Marketing Company, diving threads, diving tshirt, Fantastic opportunity to join a dynamic company that is showing significant expansion in the UK and overseas. Fourth Element has established itself as the worldwide market leader in Scuba Diving thermal protection and clothing, producing a range of high performance thermal solutions for recreational and professional scuba divers throughout the world, including neoprene wetsuits, drysuit underwear and a casual clothing range.

The successful candidate will visit dive stores throughout the UK and Ireland, to show new products and to encourage sales. This will require on average approx 10 days every month to be on the road and the remaining time working from the head office located at Higher Bochym, Nr Mullion. The successful applicant will inherit an active customer list, but will be expected to open and develop new business throughout the UK.

The position would suit a qualified and active Scuba Diver although this is not essential. Sales promotional activities such as attending dive shows and 'demo' days over a small number of weekends throughout the year will form a critical part of the job role.

Please apply in writing to : Jim Standing, Fourth Element Ltd, Higher Bochym, Helston, TR12 7AZ.

Dive into history with Fourth Element!

Fourth Element / 3deep have just launched a new wreck project dedicated to the wrecks of Scapa Flow.  They are working with the Scapa Flow Landscape Partnership Scheme, the Orkney Dive Boat Operators Association and Orkney Marine Archaeological Forum to produce a web based guide to the wrecks, focussing on the 3D wreck tours.

 Radiant Queen Charters, Valkyrie, Karin, Orkney, German High Seas Fleet, Jutland, Jellicoe, Halton, Invincible, Sunrise, Jean Elaine, Sharon Rose, Fourth Element, Scapa Flow, The Underwater Marketing Company, Rosemary E Lunn, Roz Lunn, Jim Standing, Fourth Element would like your help and are looking for photos of the wrecks. These will be used to help build accurate 3D models and also to feature on a new website.

If you have got any photos of any of the seven High Seas Fleet wrecks that you think are particularly interesting, or show some of the features of the wreck, or just are beautiful depictions of the wreck that you would be willing to contribute to the project, please submit them to Fourth Element, via their website stating which wreck it is and describing the features in the photo. Please also include your mailing address.

There are two top prizes for those who make the best contributions to the project including a week's diving for two. One of these weeks is on the Radiant Queen and the other will be on one of the other vessels supporting the project depending on the date. A prize draw will also be held for all contributors, with prizes including Fourth Element's new One Piece Arctic undersuit and lightweight dive luggage.

This project is generously supported by Radiant Queen ChartersValkyrieKarinHaltonInvincible,SunriseJean Elaine and Sharon Rose. For more information click on 'Submitting Info' and 'Terms & Conditions' tabs on the relevant Fourth Element website page.

Fourth Element launches Professional Range with the Storm Fleece

Get the perfect diver’s fleece.  Warm, windproof and waterproof, the new STORM fleece from Fourth Element is designed with diving in mind, and available exclusively to dive professionals.

Wear it on the rib, at the dive site and after the dive when you just want to be warm and comfortable and look good.

Made using Polartec® Windbloc® material this fleece is designed to withstand some of the toughest weather conditions, keeping the wearer dry and comfortable.  The garment is subtly branded, making it ideal to use as company/team clothing, by adding a company logo, and it will still have a smart professional image.

The STORM fleece is only available through dive centres, to order only.  For more details call 01326 241404 or email info@fourthelement.com.

Fourth Element’s latest women’s design – the Ionian Ladies Sweatshirt

This is Fourth Element’s latest women’s design – a lighter weight hoody.  The enzyme washed fabric has a lived in look, and the design, high up on the left shoulder, is eyecatching yet understated.

For more information or to find a stockist, call Fourth Element on 01326 291 091 or check out www.fourthelement.com

Fourth Element returns to its roots with Red Sea Launch

The days of coming home from Egypt with a t-shirt that falls apart, fades or shrinks in the wash are numbered with the launch of Fourth Element Red Sea.

The long sleeved tops, t-shirts and strap vests, have been given a new twist, but are still made to the same demands of quality as the t-shirts in the UK, and are available in dive centres and shops from Taba in the north of the Sinai peninsula to Dahab and Sharm El Sheikh.  They will soon be available in other resorts throughout the Red Sea.

Fourth Element, Jim Standing, Paul Strike, Sharm El Sheikh, diving tshirt, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company

The launch event took place on 2nd July at the Camel Bar in Sharm El Sheikh, and was very well attended by dive professionals from Sharm as well as visitors, many of whom took advantage of the offer of a beer with every purchase!

“We had a great response from everyone and the event was a great success for us.” said Alasdair Clarke of Fourth Element Egypt. “The new rooftop bar at Camel was the perfect place to announce the launch of Fourth Element in Sharm, and we are looking forward with excitement.”

The idea for Fourth Element was conceived in Sharm El Sheikh in 1999 and company founders Paul Strike and Jim Standing put some of that down to the consumption of beer at the Camel Bar.  Said Jim, “We definitely approve of the choice of venue.  It has a lot of significance for us!”

Fourth Element plans to follow this success with the introduction of its swimwear and technical ranges in the near future.  For more information, visit www.fourthelement.com