Fourth Element Launch World's First Pop-Down Shop

The look of our traditional high streets has evolved. A number of factors have contributed to our change of shopping habits including out of town retail parks and supermarkets, online shopping and the recession. Innovative councils have sought to reinvigorate the British high street using various mechanisms including adopting the 'pop-up' shop.

This trend is popular because it allows companies to market or test products, locations or markets, whilst some seasonal businesses use these temporary shops to reach their customers. A shop will 'pop up' in a temporary venue and sell merchandise for just a day, a week or a few weeks.

Fourth Element, Jason Brown, Martin Robson, underwater habitat, diving habitat, underwater pop-up shop, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, scuba diving
Photo Credit: Jason Brown / Bardo Photographic

A Cornwall based diving clothing manufacturer has taken this concept to a new level, or should we say 'depth'.

Fourth Element, Paul Strike, Jim Standing, underwater shop, pop-down shop, pop-up shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company
Fourth Element's Managing Director, Paul Strike, stocking the world's first underwater 'pop-down' shop

Fourth Element has a reputation for doing things a little differently, and they have now given the phrase "just popping down the shop" a whole new meaning!

Fourth Element has just launched the World's first 'pop-down' shop at TEKCamp.2015.

For one week only TEKCampee's have the opportunity of buying an exclusive t-shirt underwater from a 'pop down' shop, suspended at a depth of 6 metres / 19 feet.

All the t-shirts for sale are wrapped up in waterproof packaging!

Technical instructor trainer Martin Robson of Eau2 kindly lent his underwater habitat to Fourth Element for the week.

Fourth Element, TEKCamp, scuba diver Kath Prentice, underwater shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company
TEKCampee Kath Prentice after completing her shopping at 10 metres

This 'pop-down' shop has been a great way of introducing divers to a habitat.

An underwater habitat is used by cave diving explorers so that they can decompress in relative comfort as exploration decompression times can run for many hours.

The habitat allows the diver(s) to get out of the water (either partially or fully) and dekit, thereby reducing their physical and thermal stress. During these prolonged decompression stop the diver(s) will talk, eat, drink, breath oxygen and write up exploration notes.

 

 

TEKCamp.2015, Karen Garner, Rupert Massey, Toni Douthwaite,  Fourth Element, pop-down shop, pop-up shop, Rosemary E Lunn, Roz Lunn, Vobster Quay, scuba diving
The first three happy customers of Fourth Element's 'pop-down' shop - with Karen Garner, Rupert Massey and Toni Douthwaite @ TEKCamp.2015

 

 

Going underground at TEKCamp 2012

With preparations for TEKCamp 2012 moving ahead at full speed, details are leaking out about what promises to be a bigger and better event than ever before!

Kicking off on the 9th July, TEKCamp 2012 will see attendees getting involved in a range of exciting activities and talks. The highlight of the event promises to be an exclusive ‘out of hours’ field trip to the amazing show caves at Wookey Hole with CDG cave diver, Dr Duncan Price. Duncan will be taking TEKCamp attendees on a fascinating history of cave diving in Wookey as they explore these world-class show caves for themselves. Prepare to be gob-smacked by the breath-taking beauty of these amazing caves - but watch out for the Wookey witch!

TEKCamp, Rich Walker, Vobster Quay, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Mark Powell, Paul Toomer, Martin Robson, Phil Short, Duncan Price, Wookey Hole, skills, buoyancy control, D-SMB, British diving, UK Diving, diving skills, Kevin Gurr, rebreathersTEKCamp 2012 is a unique opportunity to 'speed date' ten of the UK's foremost technical diving instructors at Vobster Quay in Somerset. Over five solid days, attendees will participate in a series of in-water skills development and coaching sessions, lectures and talks - all designed to give divers a unique opportunity to develop and improve their diving skills and knowledge under the guidance and coaching of some of the UK's foremost technical instructors. Some of the biggest names in technical diving will be giving attendees the benefit of their considerable knowledge - names already committed to the event include Martin Robson, Phil Short, Paul Toomer, Rich Walker and Mark Powell.

For recreational and budding technical divers alike, TEKCamp 2012 offers a unique opportunity to improve your skills and increase your diving confidence under the direct guidance of some of the UK's foremost technical instructors. Buoyancy control need work? Finning technique less than efficient? Wish you could pop up a DSMB mid-water without losing control? TEKCamp 2012 will fine tune these skills and more...

Attendees can look forward to a packed schedule of talks throughout the week covering a broad range of diving subjects. The talks schedule is still being finalised but attendees can already look forward to...

• MONDAY 9TH - Acclaimed cave diver John Volanthen will be presenting a fascinating talk on the expedition to dive the cave system at Pozo Azul in Spain. John and other team members managed to set a new record for the worlds longest cave diving penetration, covering a distance of over 9 km!

• TUESDAY 10TH - Ever-popular rebreather cave expert Phil Short will be headlining Tuesday evening. Phil will be giving a talk entitled '20 Years in Diving: The good, the bad and the ugly'. If Phil's previous talks are anything to go by, this one is sure to be packed with seat-of-your-pants anecdotes and humour!

• WEDNESDAY 11TH - Fancy a field trip? On Wednesday night, TEKCamp attendees will be heading down to Wookey Hole for a guided tour of the stunning show caves lead by none other than CDG explorer, Dr Duncan Price. This promises to be the highlight of the week so don't miss out!

TEKCamp, Vobster Quay, Duncan Price, Wookey Hole, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Phil Short, Kevin Gurr, Rich Walker, Mark Powell, Martin Robson, diving skills, twinset course, stage handling, DSMB deployment, line laying, tech rescue

• THURSDAY 12TH - Pioneering technical diver and rebreather guru Kevin Gurr will be returning to TEKCamp 2012 to give another fabulous talk. Marking the 100th anniversary of the sinking of the Titanic, Kevin will be taking attendees on a journey to the world’s most famous wreck. Recounting his own dive to the RMS Titanic onboard the MIR submersible, wreck dives don’t get much bigger than this!

• FRIDAY 13TH - Friday night is party night at TEKCamp 2012 will a celebratory hog roast to mark the end of another very successful event. The instructing team will be in attendance, giving attendees the opportunity to rub shoulders and chat with some of the biggest names in diving. We'll also be running our raffle with prizes galore up for grabs!

Tickets for TEKCamp 2012 are selling fast with over 80% already snapped up but there's still time to get yours. Two ticket options are available offering either five or nine training sessions over the course of five days. For more information on booking options, visit www.tekcamp.co.uk

Smiles all around as TEKCamp 2011 kicks off

TEKCamp 2011 has kicked off at Vobster Quay in brilliant sunshine. The inaugural event saw divers travelling from as far afield as Ireland, Germany and Egypt to take part in a week of solid diving fun, skills and lectures. Judging by the grins of TEKCampees as they surfaced from their first dive, the journey was well worth it.

"I thought I could dive and then I came to TEKCamp", said Trudy Nicolle, a DSAT Tec Deep diver from the Isle of Wight. "I've had my equipment reconfigured, lost 4kg, my position in the water is better and everything is easier. We're diving with the Gods this week, it's amazing! Being able to interact, ask questions and spend quality face time with all of the instructors, picking their brains, has been incredibly useful. They're all so helpful. I came with an open mind expecting to leave using 10% of what I gained over the week and was very happy with that idea. It's not half way through the week and I know I'll use 90% of what I'm learning. It's lots of little details - even down to which hand I use to hold my light".

 
The nice thing about this event is that the Instructional team have the perfect opportunity to fine tune each individual's core skills", stated Martin Stanton, Vobster Quay's Managing Director. "None of the divers attending TEKCamp are 'bad divers' - and in fact a third of them are diving professionals. They've grabbed this unique bespoke coaching opportunity and they're making the most of it to get their skills polished. Since this is not a formal training course it allows the Instructional Team to pay attention to the nuances, and therefore take the TEKCampees to their personal next level by adjusting small details and strategically tweaking each diver's performance. Subtle changes make such a difference and the TEKCampees are climbing out with a greater awareness of their body position and immediate surroundings. You can see this in their face - they're more comfy in the water, far more relaxed and they're climbing out bouncing and happy".

It's not too late to join in the fun, day tickets to TEKCamp 2011 are still available for Thursday and Friday of this week.  To buy a pass just log onto www.tekcamp.co.uk or call 01373 014 666".

Press Coverage includes;
http://www.sportdiver.co.uk/News/Latest-News/TEKCamp-2011-going-down-a-storm

Related Links;

http://www.yorkshire-divers.com/forums/tek-talk/166328-tekcamp-2011-day-1-photo-thread.html#post1726234
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http://www.yorkshire-divers.com/forums/tek-talk/166600-tekcamp-2011-day-3-photo-thread.html
http://www.yorkshire-divers.com/forums/tek-talk/166694-tekcamp-2011-day-4-photo-thread.html
http://www.facebook.com/TEKCamp
http://www.scubatravel.com/blog/tekcamp-lowdown/4800/
http://iarediver.blogspot.com/2011/0...-round-to.html
http://iarediver.blogspot.com/2011/0...dont-fear.html
http://iarediver.blogspot.com/2011/0...ers-human.html
http://iarediver.blogspot.com/2011/0...one-about.html
http://iarediver.blogspot.com/2011/0...and-dodgy.html
http://diverscorner.wordpress.com/20...p-2011-review/

Improve your personal diving at TEKCamp 2011

Sponsored by Fourth Element, the inaugural 'TEKCamp' will be held from Monday 25th to Friday 29th July 2011 inclusive. Join ten of the UK's top technical diving instructors for five days of solid diving, lectures, presentations and - of course - fun at Vobster Quay, Somerset UK. 

"Time and again when a diver is considering going down the technical route they always ask the same question - 'who should I train with'? ", stated Martin Stanton, owner of Vobster Quay.  "The consistent sensible answer given is 'that it's not a specific training agency but down to the quality and ethos of the individual instructor'. 

Until now it was a bit of a Catch 22 situation. The only way to find out if a specific instructor's teaching style was for you was to physically book onto and take a course.  At Vobster we therefore decided that an opportunity to 'speed date' some of the UK's foremost tech instructors from the leading agencies would beVobster Quay logo the way forward, with the emphasis focused on a week's personal improvement diving.  Every TEKCamp student gets to take part in a daily in-water workshop with three of their TEKCamp peers covering everything from equipment configuration, twinset diving and finning techniques to a try dive on a closed circuit rebreather, with each workshop taught by a different instructor.  By the end of the week every TEKCampee will have been taught by five different instructors.  These 'taster' sessions will be invaluable for any diver wanting to take up or further their technical diving training.  And it helps them decide if this type of diving and certain teaching styles were appropriate for them.  Some diver benefit from a more military approach adopted by some instructors, whereas others respond to a more pragmatic down-to-earth instructor. 

I'm delighted to say that for TEKCamp 2011 we've secured the services of the very 'crème de la crème' of UK technical diver education - ten really experienced instructors from the four top training agencies. We'll be announcing the full dream team shortly although we're proud to announce that names already signed up include Martin Robson (IANTD, NSS-CDS & NACD), Phillip Short (IANTD UK Training Director), Richard Stevenson (TDI & IANTD) and Rich Walker (GUE UK Training Director - luminary figures not only involved in teaching but also known for diving at the very cutting edge of expedition-level tech.

Whether you're a recreational diver looking to take on a whole new challenge or an experience technical diver looking to broaden your diving horizons, this is an unique opportunity to learn from and dive with some of the biggest names in technical diving.

Rich Walker of GUE UK stated "the opportunity to work alongside the UK's best tech instructors was too good to miss. The way in which the event is structured will allow divers interested in moving to tech diving to get a real picture of the different approaches and styles of teaching available. I can't wait!" 

During the week TEKCampees will also benefit from a five day Guest Pass to Vobster Quay including unlimited day diving, two half hour lectures every lunchtime (each Instructor will deliver one lecture), a Guest Speaker every evening, the ability to dive equipment from key manufactures, six days onsite camping, and a BBQ's every evening where divers can spend time and chat to the instructors informally. TEKCamp 2011 will culminate in a celebratory Hog Roast on the Friday night.

Places are limited at TEKCamp 2011.  To book your place simply log onto www.tekcamp.co.uk . Divers should be a minimum of Sport Diver / Rescue Diver with 50 logged divers preferably with a Nitrox Qualification.  For those who are not Nitrox certified Vobster will run a special course on Sunday 24th July.

Press Coverage includes;
http://www.divemagazine.co.uk/news/latest-news/5440-try-tech-diving-at-tekcamp.html
http://www.divernet.com/home_diving_news/921938/somerset_hosts_technical_diving_taster.html
http://www.xray-mag.com/content/tekcamp-2011

Related Links;
http://www.youtube.com/watch?v=eCMjc2Xth40&feature=player_embedded