Fourth Element returns to its roots with Red Sea Launch

The days of coming home from Egypt with a t-shirt that falls apart, fades or shrinks in the wash are numbered with the launch of Fourth Element Red Sea.

The long sleeved tops, t-shirts and strap vests, have been given a new twist, but are still made to the same demands of quality as the t-shirts in the UK, and are available in dive centres and shops from Taba in the north of the Sinai peninsula to Dahab and Sharm El Sheikh.  They will soon be available in other resorts throughout the Red Sea.

Fourth Element, Jim Standing, Paul Strike, Sharm El Sheikh, diving tshirt, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company

The launch event took place on 2nd July at the Camel Bar in Sharm El Sheikh, and was very well attended by dive professionals from Sharm as well as visitors, many of whom took advantage of the offer of a beer with every purchase!

“We had a great response from everyone and the event was a great success for us.” said Alasdair Clarke of Fourth Element Egypt. “The new rooftop bar at Camel was the perfect place to announce the launch of Fourth Element in Sharm, and we are looking forward with excitement.”

The idea for Fourth Element was conceived in Sharm El Sheikh in 1999 and company founders Paul Strike and Jim Standing put some of that down to the consumption of beer at the Camel Bar.  Said Jim, “We definitely approve of the choice of venue.  It has a lot of significance for us!”

Fourth Element plans to follow this success with the introduction of its swimwear and technical ranges in the near future.  For more information, visit www.fourthelement.com

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