Jean-Claude Monachon joins Scuba Schools International

Scuba Schools International, a premier education and business support company is excited to welcome Jean-Claude Monachon as the Vice President of International Sales and Marketing for SSI.

Jean-Claude Monachon_SSI_Scuba Schools International_Scuba Sales and Marketing_Rosemary E Lunn_Roz Lunn_The Underwater Marketing CompanyJean-Claude joined PADI Europe in 1991. Since that time, Jean-Claude has been involved in every aspect of management and training for dive centers, resorts and dive professionals. With hard work, dedication and persistence, he became the PADI Europe CEO in 2001. Six years later, he was responsible for International Business Development and lately VP Sales & Marketing for the EMEA regions (Europe, Middle East and Africa). His focus was acquisition, retention, corporate identity and building brand awareness. Jean Claude’s experience also spans the globe in diving – managing a dive center and resort, representing manufacturing and all facets of dive training.  

Beyond the many years at PADI, Jean-Claude feels that a change in the industry will bring a boost of energy for Resorts and Retail businesses. Jean-Claude is a strong believer that the SSI Business Model - Swim, Snorkel, Free Diving and Scuba - supported by more than 50 local SSI Service Centers and subsidiaries will strengthen the customer service and bring SSI even closer to the diving market.

"We are very excited to have Jean-Claude join the ranks of SSI worldwide, stated Gerald Skrobanek, President. Jean-Claude is a breath of fresh air and we look forward to all the ways he can help us in both sales and marketing! It is inspirational to see an expert realize the ‘value of change,’ not only for the good of their own personal growth, but for setting direction in the industry.”

“It’s nice to be around people who are as passionate about diving as I am and I could not be more excited,” Jean-Claude Monachon, SSI Vice President of International Sales and Marketing.

SSI joins HEAD / MARES

SSI are proud to announce HEAD / MARES has signed an agreement to acquire Scuba Schools International (SSI). The effective date will be January 1st 2014.

In recent years, SSI has become one of the fastest growing training agencies in the world. Dive Centers and Resorts alike are turning to SSI for the depth and quality of their training materials, plus their “signature” business support. With more than 40 years of experience, innovative products like Swim, Freediving and Extended Range keep SSI in the forefront of both the active diver and new consumer. This is only possible through the SSI network of 2500 plus Dive Centers and Resorts around the world providing "The Ultimate Dive Experience!"

Mares logo, Doug McNeese, Robert Stoss, Gerald Skrobanek, MARES, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Paul ToomerLooking at the depth of the HEAD product lines, one is struck by the obvious. Not only is HEAD one of the leading manufacturers of many well known sporting goods brands, they also own MARES, one of the world’s 3 leading diving equipment brands. Their products are a perfect match with SSI – Swimming, Snorkeling, Freediving, Spearfishing and Scuba. With direct subsidiaries in most developed countries, MARES also has distributors in 50 other countries.

You are probably wondering how will this change affect me? The short and simple answer is – it won’t. Rest assured, SSI will continue to focus on its current Business Model – Swim, Snorkel and Scuba. MARES will continue to build high quality diving equipment. You can expect the same emphasis on building strong relationships with both companies and “even more” with SSI’s development and quest for creating the finest education system in the diving industry. All will be based on supporting you, the retailer and resort, promoting equipment sales, continuing education and travel.

SSI logo globe, Doug McNeese, Robert Stoss, Gerald Skrobanek, MARES, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Paul Toomer, RF3, Rebreather Forum 3, EUROTEKIf you are concerned how this will affect your relationship with your current manufacturer or training agency – please don’t. SSI will continue to maintain relationships with ALL major manufacturers, just like MARES will with all other training agencies. In other words, there is no obligation for a MARES dealer to do business with SSI or an SSI dealer to do business with MARES. But, what you can count on is there will be many new business opportunities for you.

In order to integrate these two businesses, this merger will trigger various organizational changes. Our goal is to make this transition as seamless for you, our customers. All will take time in order for us to make the “right” decisions. For your comfort, here are some details to ease your mind:

The entire SSI management team will remain in place and continue their daily responsibilities.

Both the SSI USA and SSI EMEA (Europe, Middle East and Africa) offices will be maintained. Some operational and back office functions will be merged into the HEAD/MARES organization:

SSI USA will remain the Service Center for the USA and Canada.

We hope you are as excited about the future as we are and what this can do for both companies and more importantly – YOU! What we can promise is unequaled business support for our dive centers and professionals. This will remain the pillar of our business.

Bringing these 2 companies together represents a huge paradigm shift for the diving industry and a tremendous growth opportunity. Welcome to a new direction, SSI / MARES. Prepare to be amazed!

Sincerely,

Doug McNeese, SSI
Robert Stoss, SSI
Gerald Skrobanek, MARES