#TBT: OceanPostive Meets Ghostfishing @ Boot.2016

Fourth Element, Ocean Positive, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Boot Show, Pascal van Erp, recycled clothing, EUROTEK advanced diving conference
Ghost fishing meets Fourth Element thanks to the OceanPositive catalyst - from left to right Pascal van Erp, Rosemary E Lunn, Jim Standing @ 2016 Dusseldorf Boot Show

A small but historic meeting took place at this year's Dusseldorf's Boot Show.

After 'virtually' working together for several years, Pascal van Erp of Ghostfishing.org met with Jim Standing from Fourth Element on Tuesday 26th January 2016. The catalyst that initially brought them together in 2013, and then introduced them in real-life in 2016 was TUMC's Rosemary E Lunn (aka Roz).

"From a young age I had been brought up to recycle and respect the environment," stated Roz. "So when I heard Pascal talk at a European diving conference about the ghost fishing project, including how the recovered fishing gear is recycled into usable, knittable nylon, I was hooked. I instantly knew that this project would also jibe with Fourth Element's ethos. They are as engaged with the environment as I am - both our companies know how important it is to recycle, reuse and reduce.

As soon as I could, I briefed Jim Standing, knowing that he and Paul Strike had the vision and knowledge to create something rather lovely and useful, whilst closing the 'grave to cradle' circle. Little did I realise that one phone call would result in the genesis of OceanPositive.

Jim Standing and Dr Sylvia Earle

I was incredibly lucky to meet with Dr Sylvia Earle at the 2014 DEMA Show and talk to her about OceanPositive. When I was subsequently able to introduce her to Jim Standing and show her the OceanPositive range, it was a momentous moment because this clothing range is very close to my heart.

I spend my professional life putting people and businesses together. It is rather like doing a jigsaw puzzle, joining two seemingly random pieces together to make a proper picture. I can see a product, service or person and know who the matching right person is in the diving industry. I have found watching OceanPositive evolve and grow utterly fascinating. It was therefore very special introducing Pascal to Jim in person for the first time."

Fourth Element returns to its roots with Red Sea Launch

The days of coming home from Egypt with a t-shirt that falls apart, fades or shrinks in the wash are numbered with the launch of Fourth Element Red Sea.

The long sleeved tops, t-shirts and strap vests, have been given a new twist, but are still made to the same demands of quality as the t-shirts in the UK, and are available in dive centres and shops from Taba in the north of the Sinai peninsula to Dahab and Sharm El Sheikh.  They will soon be available in other resorts throughout the Red Sea.

Fourth Element, Jim Standing, Paul Strike, Sharm El Sheikh, diving tshirt, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company

The launch event took place on 2nd July at the Camel Bar in Sharm El Sheikh, and was very well attended by dive professionals from Sharm as well as visitors, many of whom took advantage of the offer of a beer with every purchase!

“We had a great response from everyone and the event was a great success for us.” said Alasdair Clarke of Fourth Element Egypt. “The new rooftop bar at Camel was the perfect place to announce the launch of Fourth Element in Sharm, and we are looking forward with excitement.”

The idea for Fourth Element was conceived in Sharm El Sheikh in 1999 and company founders Paul Strike and Jim Standing put some of that down to the consumption of beer at the Camel Bar.  Said Jim, “We definitely approve of the choice of venue.  It has a lot of significance for us!”

Fourth Element plans to follow this success with the introduction of its swimwear and technical ranges in the near future.  For more information, visit www.fourthelement.com