Scuba Schools International, a premier education and business support company is excited to welcome Jean-Claude Monachon as the Vice President of International Sales and Marketing for SSI.
Jean-Claude joined PADI Europe in 1991. Since that time, Jean-Claude has been involved in every aspect of management and training for dive centers, resorts and dive professionals. With hard work, dedication and persistence, he became the PADI Europe CEO in 2001. Six years later, he was responsible for International Business Development and lately VP Sales & Marketing for the EMEA regions (Europe, Middle East and Africa). His focus was acquisition, retention, corporate identity and building brand awareness. Jean Claude’s experience also spans the globe in diving – managing a dive center and resort, representing manufacturing and all facets of dive training.
Beyond the many years at PADI, Jean-Claude feels that a change in the industry will bring a boost of energy for Resorts and Retail businesses. Jean-Claude is a strong believer that the SSI Business Model - Swim, Snorkel, Free Diving and Scuba - supported by more than 50 local SSI Service Centers and subsidiaries will strengthen the customer service and bring SSI even closer to the diving market.
"We are very excited to have Jean-Claude join the ranks of SSI worldwide, stated Gerald Skrobanek, President. Jean-Claude is a breath of fresh air and we look forward to all the ways he can help us in both sales and marketing! It is inspirational to see an expert realize the ‘value of change,’ not only for the good of their own personal growth, but for setting direction in the industry.”
“It’s nice to be around people who are as passionate about diving as I am and I could not be more excited,” Jean-Claude Monachon, SSI Vice President of International Sales and Marketing.